Naviblog CEO Mandali Khalesi

Mobile marketing firm Naviblog

With about 140 million PC Internet users and 450 million mobile subscribers, people are questioning whether or not the mobile device will surpass the PC as the primary means for accessing the Web in China.

Naviblog is a Japan-based, award-winning mobile marketing firm currently making inroads into the Chinese market. They provide platforms for location-based blogging and a Second Life-like game played from the mobile phone. Continuing our series on the mobile space in China, I talk with Naviblog CEO Mandali Khalesi, who argues that mobile marketing will drive adoption of mobile Web use in China as well as other markets.

Will mobile marketing take China to a place where millions follow the footsteps of top China blogger Xu Jinglei as she blogs on-the-go, or will users just balk at their mobiles turning into fountains of spam?

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Links and Sources

• Naviblog site: here


• Past episode on mobile marketing: David Turchetti of 21Communications


• Past Danwei entry on dm codes: here

Henry Winter of Smart Club

Henry Winter is CEO and founder of Smart Club, which allows consumers to earn points from their purchases and exchange them for prizes. He gives insight into the economics of consumer points or "jifen" (积分) and how the virtual currency economy in China works in general.

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