Chinese Word of Mouth with Sam Flemming

Flemming talks of net stars and other commercial trends in the Chinese web

How do you sort through the massive noise of millions of messages posted daily on Chinese web forums, aka BBS sites? Sam Flemming, CEO of CIC Data, talks about online word of mouth in China. His company specializes in monitoring, measuring, and analyzing the buzz on the Chinese Web. Somewhere in all that noise, people are talking about your brand, and are affecting it for better or for worse.

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Read Sam Flemming's blog to learn more about online word of mouth in China.

Check out Robert Ness's blog on entrepreneurial trends in Chinese media called The China Venture. Contact him at robert(a)danwei.org.

China Businesscast: Interview with Ogilvy

In this episode, I interview Debby Cheung and Yohan Vakidis of the Shanghai office of Ogilvy, the international marketing, advertising, and public relations firm. Having just interviewed Vanessa Seow of PR company Weber Shandwick, this interview should shed more light on the PR and marketing landscape of China. Among the topics covered are handeling PR crises in China, interactive PR and marketing, and viral marketing in China. Special thanks to Helen Shu for setting up this interview.

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Check out Robert Ness's blog on entrepreneurial trends in China's new media called The China Venture. Contact him at robert(a)danwei.org.