China Businesscast: Interview with Ogilvy

In this episode, I interview Debby Cheung and Yohan Vakidis of the Shanghai office of Ogilvy, the international marketing, advertising, and public relations firm. Having just interviewed Vanessa Seow of PR company Weber Shandwick, this interview should shed more light on the PR and marketing landscape of China. Among the topics covered are handeling PR crises in China, interactive PR and marketing, and viral marketing in China. Special thanks to Helen Shu for setting up this interview.

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Check out Robert Ness's blog on entrepreneurial trends in China's new media called The China Venture. Contact him at robert(a)danwei.org.