Shaun Rein of CMR China Market Research on strategic marketing in China

n the last episode of Danwei FM's China Businesscast, I interviewed Shaun Rein on the topic of strategic consulting in China. For our mainland listeners who couldn't listen because of internet difficulties, I am republishing the interview using our mainland server.


Shaun Rein is the chief executive at CMR China Market Research Group, a strategic consulting company based out of Shanghai. See original entry full description.

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Mobile Space in China: Richard Robinson Part 2 of 2

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Mobile Space in China: Richard Robinson

In the second part of our series on the mobile space in China, I interview Richard Robinson, CEO of Dada Asia. Richards makes a case for why entertainment applications are the most compelling.

Aside from Dada and sitting on a few boards of other companies, Richard produces ChopSchticks, which I had the privilege of attending and enjoyed immensely. Definitely highly recommended.

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China Businesscast: The Mobile Space in China: A Primer

If you are like me, you have sat in restaurants and bars nursing your drink in awkward silence wishing you knew enough to join in the conversation about the wonders of things called 3G and TD-SCDMA. If so, then you be pleased about this first of a series of China Businesscast episodes on the mobile space in China. In this episode I talk with industry veteran Sage Brennan of Pacific Epoch. Hopefully, we'll answer some of the questions you may have been too embarrassed to ask.

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Robert Ness keeps a blog on trends and opportunities in entrepreneurship in China’s new media called The China Venture.

The Chinese expression 从无到有（cong2wu2dao4you3), to emerge from nothingness, would be a fair way to describe how traditional and new forms of Chinese media have proliferated in the last decade. In this episode, I interview Graham Earnshaw, journalist-turned-businessman, who has three decades of experience in the media industry in China. He offers his insights on working in this industry, including "working in the grey", what the Sony Reader means for the future of Chinese magazines, how to start a dot.com in China, and the future of how the Chinese consume media.

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Chinese Word of Mouth with Sam Flemming

Flemming talks of net stars and other commercial trends in the Chinese web

How do you sort through the massive noise of millions of messages posted daily on Chinese web forums, aka BBS sites? Sam Flemming, CEO of CIC Data, talks about online word of mouth in China. His company specializes in monitoring, measuring, and analyzing the buzz on the Chinese Web. Somewhere in all that noise, people are talking about your brand, and are affecting it for better or for worse.

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Read Sam Flemming's blog to learn more about online word of mouth in China.

Check out Robert Ness's blog on entrepreneurial trends in Chinese media called The China Venture. Contact him at robert(a)danwei.org.

China Businesscast: Interview with Ogilvy

In this episode, I interview Debby Cheung and Yohan Vakidis of the Shanghai office of Ogilvy, the international marketing, advertising, and public relations firm. Having just interviewed Vanessa Seow of PR company Weber Shandwick, this interview should shed more light on the PR and marketing landscape of China. Among the topics covered are handeling PR crises in China, interactive PR and marketing, and viral marketing in China. Special thanks to Helen Shu for setting up this interview.

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Check out Robert Ness's blog on entrepreneurial trends in China's new media called The China Venture. Contact him at robert(a)danwei.org.