The Chinese expression 从无到有（cong2wu2dao4you3), to emerge from nothingness, would be a fair way to describe how traditional and new forms of Chinese media have proliferated in the last decade. In this episode, I interview Graham Earnshaw, journalist-turned-businessman, who has three decades of experience in the media industry in China. He offers his insights on working in this industry, including "working in the grey", what the Sony Reader means for the future of Chinese magazines, how to start a dot.com in China, and the future of how the Chinese consume media.

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