McGregor on Xinhua Finance: "We should have driven a stake through their heart ten years ago."
In 2005 James McGregor released his book One Billion Customers, Lessons from the Front Lines of Doing Business in China. The book became a best seller, seen by many as the defining book on doing business in China. Propelled by the success of his book, McGregor started a company focusing on strategic consulting, research, and China-focused fund-of-funds.
In this talk we cover several topics including China's media industry, failures of foreign web companies and possibilities for success, how China should focus on enhancing the competitiveness of its private firms, and how a little TLC goes a long way with Chinese employees.
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Links and Sources
- One Billion Customers is available on Amazon or at the Bookworm if you are in Beijing.
- JL McGregor and Company: homepage
- Read Danwei's recent review of One Billion Customers in Danwei Christmas book list
- Read James McGregor's essay published on Danwei: No More Chinese Whispers
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